Interactive Media (ICM)

ICM 500. Special Section.3 Credits.

Professional media production involves creating a consistent vision for a concept or company. In a world of continuously streaming screens, visual communication begins with an understanding and command of the static shot. As digital photography makes image creation instantaneous and commonplace, revisiting traditional photographic and filmmaking processes develops more formal skills and disciplines. In this course, students use different photographic tools and image editing applications to develop a unique interactive vision across multiple digital environments. They explore different technologies and forms from the shutter, iris and contact sheet to Instagrams, Twitpics, Snapchats and Vines. They read different theories of the image from Cartier-Bresson and Adams to Berger and Sontag.

Offered: As needed

ICM 501. Issues in Contemporary Media.3 Credits.

This seminar grounds the creation of media content in a history of social theory, and application of these concepts to the design of usable and appropriate media systems. Participants read the significant literature, discuss the central issues, and create arguments that apply and synthesize these ideas.

Offered: Every year, Fall and Spring

ICM 502. Information Design.3 Credits.

This course covers the principles and practices associated with graphic design as a way to make complex information easier to understand and use. With a primary focus on typography as the fundamental means of conveying content, the course emphasizes the creative process of organizing, visualizing and organizing type and images through hierarchy and spatial organization of grid structures, positive and negative space, depth perception, transparency and color theory. Readings locate design and typography within the larger history of visual art and graphic design and in relation to technology developments.

Offered: Every year, Fall and Spring

ICM 504. Designing for Motion Across Media.3 Credits.

New course description: The course covers the concepts of motion design across multiple platforms. Students are challenged to analyze and create effective animations using the entire design process, including research, preproduction, storyboarding, and production techniques. Analysis of navigation, storytelling, visual design, and message delivery inform the application of methods. The focus is on communicating ideas to the audience effectively through motion in its many forms, whether on desktops, smart phones, tablets, or kiosks.

Offered: Every year, Fall

ICM 505. Web Techniques.3 Credits.

This course introduces the foundational techniques of creating web-based content using HTML, CSS, PHP and JavaScript. Through a series of small exercises, participants learn how interactive networks are organized, where to find the information necessary to create standards-based systems, and gain elementary experience designing and implementing sites for interactive channels that use the Web.

Offered: Every year, Spring and Summer

ICM 506. Writing for Interactive Media.3 Credits.

Despite the changing media landscape, good writing skills are a necessity for professional communication. Students in this class use written modalities to create, develop and hone a distinct, searchable written voice within varied media environments. Much of professional media work involves creating a consistent voice or presence for a person, organization or company. In this course, participants focus on how to accomplish (or enhance) this process using effective compositional techniques.

Offered: Every year, Fall and Summer

ICM 508. Video and Sound Design.3 Credits.

This course covers the aesthetic and technical principles and practices that together work to create interactive visual and audio content. Students learn to digitally acquire video images and record audio, edit the material and weave the components into multimedia narratives. Emphasis is also placed on analysis and criticism of multimedia in the public domain.

Offered: Every year, Spring and Summer

ICM 509. Advanced Multimedia Techniques.3 Credits.

The course covers advanced concepts and skills needed to design and create professional-level media content for digital distribution. Whether on PCs, smart phones, tablets or kiosks, the focus is on communicating ideas through story by using video and audio in depth as the design medium. Special effects software is added to the student's toolkit.

Prerequisites: Take ICM 508 or by permission of the ICM director;
Offered: Every year, Fall

ICM 512. Designing for the User.3 Credits.

Design for the user studies information structures, workflows and visual relationships between the elements and components on a screen, making it an essential aspect of the user's experience for applications--whether for the desktop, the Web or mobile devices. The course focuses on design methods and design thinking, and allows students to develop their practical skills through a series of design experiences. The course covers ideation techniques, design development using software tools, static prototyping technique and contemporary perspectives on visual design.

Prerequisites: Take ICM 502 or permission of the ICM director;
Offered: Every year, Fall and Spring

ICM 513. Information Architecture and Content Strategy.3 Credits.

This course focuses on how information and content is organized, labeled, designed and managed. It documents the navigation structure that makes it possible for users to find information. Information architecture helps you find out how users think about the world, and transition those lessons to the site or application. Students learn to gather requirements data, analyze the target audience, model information structures, and develop a variety of documents from sitemaps to wireframes to communicate the information architecture to stakeholders.

Prerequisites: Take ICM 512 or permission of the ICM program director;
Offered: Every year, Summer

ICM 514. User Research and Methods.3 Credits.

Usability is the study of discrepancies between expected and actual user behavior. The course introduces students to empirical user research methods such as contextual inquiry, ethnographic studies, card sorting and image collaging that provide the foundation for user-centered interaction and communications design. In addition students conduct usability studies combining research, persona development, testing and reporting.

Prerequisites: Take ICM 512 or permission of the ICM program director ;
Offered: Every year, Fall

ICM 515. Advanced Multimedia and Animation.3 Credits.

This course covers the concepts and production skills needed to create and integrate advanced interactive projects with video and animation for the web, mobile devices or kiosks. The focus is on communicating ideas and material effectively, by educating, informing and entertaining the target audience with various media. Students also have opportunities for in-depth exploration of a particular technique.

Prerequisites: Take ICM 504 and ICM 508 or permission of the ICM program director;
Offered: Every year, Spring and Summer

ICM 517. Prototyping.3 Credits.

Prototyping teaches students to use sequential visual narratives--storyboards, flowcharts, dynamic prototypes and simulations--as analysis tools for the development of information systems. The course draws on theoretical approaches to forms of visual storytelling including animation, illustration or comics. Through a series of practical, analytical and creative projects, students learn to apply storyboards and limited multimedia prototypes to interface design and develop content.

Prerequisites: Take ICM 512 or permission of the ICM program director;
Offered: Every year, Spring

ICM 518. Visual Storytelling.3 Credits.

The course provides an introduction to the concept of visual storytelling and immerses students in the theory and practice of creating and delivering visual narratives in digital environments. The course includes both history of visual storytelling as well as contemporary approaches used in a variety of information related disciplines. Students analyze examples of work in those disciplines and apply that knowledge to create visual narratives. While students learn how to manipulate photographs, illustrations, and other graphical elements, the emphasis is placed on creating persuasive accounts that use those elements to convey messages in forms of presentations, posters, infographics, and other visual storytelling artifacts, that evoke thought and emotions.

Offered: Every year, Fall and Summer

ICM 522. Social Media Practice.3 Credits.

The widespread use of social media in society has created a communications environment built on platforms that encourage contribution and collaboration through user-created media and interaction. This course explores the underlying concepts, development and management of social media platforms as well as the creation of effective approaches to facilitate a viable social media presence.

Offered: Every year, Fall and Summer

ICM 524. Social Media, SEO, and Web Analytics.3 Credits.

Social media and web search presents communicators with an unparalleled ability to measure and track a deluge of data to derive insights on the effectiveness of their campaigns. This has made analytics and SEO (Search Engine Optimization) some of the most critical tools in the social media and web content arsenal. This course gives students a working knowledge of the analytics process, analytics tools and SEO technique, along with their application to communications objectives within real-world situations.

Prerequisites: Take ICM 522;
Offered: Every year, Fall

ICM 526. Community Management.3 Credits.

The Social Web is made up of communities, groups of interconnected individuals linked by shared interests, who are at the heart of any effective social media program. The role of a community manager is to help create, nurture and activate online communities by building transparent and meaningful relationships with their members. This course explores the roles, responsibilities, strategies and tactics community managers need to create viable, successful and sustainable communities.

Prerequisites: Take ICM 522;
Offered: Every year, Spring

ICM 527. Strategic Planning.3 Credits.

This course introduces students to the concept of strategic planning. The students learn and practice the five steps of the strategic planning process: conducting research to understand the issue, developing goals and measurable objectives, preparing tactics to influence awareness, attitudes and behaviors, performing evaluation to measure the results, and maintaining relationships through stewardship. The students demonstrate what they have learned through the development and presentation of the strategic public relations campaign plan for corporate, nonprofit, or government organizations. The focus of this section is on campaigns with a strong social media component.

Prerequisites: Take ICM 522;
Offered: Every year, Spring

ICM 530. Independent Study.3 Credits.

This is an elective course offered to accommodate students who seek advanced practical training or advanced research in an area not directly included in the curriculum. The topic and scope of the course are developed by the student in consultation with a faculty adviser, subject to approval by the program director and the dean.

Offered: Every year, All

ICM 531. Graduate Internship.3 Credits.

This elective course provides interactive media students with the opportunity to work in a professional setting to acquire additional skills and insights into their chosen area of study. Students completing this course are required to work in a supervised environment. All internships must be approved by the graduate program director.

Offered: Every year, All

ICM 552. Media Ethics & Policy.3 Credits.

This course addresses topics relating to use, creation and dissemination of media, including ethical issues, business and government policies, intellectual property matters concerning media-based content, international issues and differences between Internet and traditional media. The course also covers appropriate conduct as it relates to contracts and protections in the creation of media.

Offered: Every year, All

ICM 590. Project Planning.3 Credits.

Students focus on the analytical skills required for successful project planning and its application to project management. The course provides instruction in the activities, tasks and techniques of project planning and management for developing interactive content. Readings, cases and simulations allow students to learn how these planning skills are applied to produce business/organizational results that require project management. A comprehensive project plan is developed that can be used for the master's capstone.

Offered: Every year, All

ICM 601. Master's Capstone.3 Credits.

Students majoring in interactive media are required to spend a semester completing a capstone experience. The master's capstone typically is the creation of an original, functional work that examines a technical, aesthetic or conceptual problem using techniques and approaches learned while in the program. Interactive sites, technical development, strategic plans and media productions are acceptable. Students must receive approval for the master's capstone topic from the department chair.

Prerequisites: Take ICM 590;
Offered: Every year, All

ICM 602. Thesis.3 Credits.

The thesis option requires students to research and write an original scholarly paper that explores an aspect of interactive media. Students must receive approval for the thesis subject from the department chair.

Prerequisites: Take ICM 590;
Offered: Every year, All