Master of Science in Public Relations
Program Contact: Alexander V. Laskin 203-582-8470
The Master of Science in Public Relations program offers students the opportunity to pursue an advanced degree in a highly competitive and growing field. The program is designed for those interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as (but not limited to) finance, law, health care, technology, human resources, journalism, and marketing. The program helps recent graduates with bachelor’s degrees in public relations and other disciplines gain a competitive edge as they enter the workforce. Quinnipiac University undergraduate students may apply for the combined, five-year bachelor's/master’s dual-degree program.
Graduates of the program are qualified to work as public relations specialists in both the public sector and private sector with expertise and skills applicable to corporate, nonprofit and government institutions. Students study the conceptual and theoretical foundations of public relations, learn how to conduct and analyze public relations research and evaluation, and hone their skills in contemporary public relations practices and techniques. The program stresses professional competence, global consciousness, and professional and social responsibility.
Also available is a Social Media Track for students who want to specialize their degree. Students who choose the Social Media Track take courses that cover social media practices, social and web analytics, and strategic planning. In this track, students learn the fundamental practices that have led to the rise of social media and how to deploy them across multiple platforms and disciplines. Students who complete this track have a firm understanding of the role social media plays in today’s communications landscape as well as the tools to deploy new solutions as this media continues to grow and evolve.
MS in Public Relations Program of Study
To earn the master’s degree, students must complete 30 credits with a minimum 3.0 GPA and no grades less than a C. Any graduate course with a grade of less than C has to be retaken.
Students have two options to complete the program: fast track or part-time. Students on a fast track complete the 30-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively. Students may also elect to complete the program on a part-time basis taking between 3 and 12 credits in a semester.
|STC 501||Principles and Theories of Public Relations||3|
|STC 502||Public Relations Research Methods||3|
|STC 504||Law and Ethics in Public Relations||3|
|STC 505||Public Relations Writing||3|
|STC 506||Public Relations Management||3|
|STC 514||Social and Mobile Media||3|
|STC 605||Public Relations Graduate Capstone||3|
|Public Relations elective requirements 1|
|Select two of the following:||6|
|Public Relations Research Design|
|Strategic Planning in Public Relations|
|Health and Strategic Communications|
|Special Topics in Public Relations|
|Measurement and Evaluation|
|Strategic Public Relations and Reputation Management|
|Sports Public Relations|
|Corporate Public Relations|
|Nonprofit Public Relations|
|Media Systems and Planning|
|Financial Communications and Business|
|Graduate Internship in Public Relations|
|Public Relations Research Thesis|
|Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser||3|
Student Learning Outcomes
Upon completion of the program, students should be able to demonstrate the following competencies:
- Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
- Critical and Creative Thinking: Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
- Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
- Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
- Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.
Applications are accepted on a rolling basis. Admission is competitive and based on the following application requirements:
- application form and fee
- personal statement explaining decision to pursue graduate study in public relations
- two letters of reference (preferably from individuals familiar with the applicant’s academic potential)
- official undergraduate and graduate transcripts from all institutions attended
- writing or other media samples that demonstrate the applicant’s ability to communicate effectively with diverse audiences
- minimum 3.0 undergraduate GPA