Master of Science in Public Relations
Program Contact: Phillip Simon 203-582-8274
The Master of Science in Public Relations program offers students the opportunity to pursue an advanced degree in a highly competitive and growing field. The program is designed for those interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as (but not limited to) finance, law, health care, technology, human resources, journalism, and marketing. The program helps recent graduates with bachelor’s degrees in public relations and other disciplines gain a competitive edge as they enter the workforce. Quinnipiac University undergraduate students may apply for the combined, five-year bachelor/master’s dual degree program.
Graduates of the program are qualified to work as public relations specialists in both the public sector and private sector with expertise and skills applicable to corporate, nonprofit and government institutions. Students study the conceptual and theoretical foundations of public relations, learn how to conduct and analyze public relations research and evaluation, and hone their skills in contemporary public relations practices and techniques. The program stresses professional competence, global consciousness and professional and social responsibility.
Also available is a social media track for students who want to delve deeper into social media. Students who choose the social media track take courses that cover social media practices, community management, social and web analytics and strategic planning. In this track, students learn the fundamental practices that have led to the rise of social media and how to deploy them across multiple platforms and disciplines. Students who complete this track have a firm understanding of the role social media plays in today’s communications landscape as well as the tools to deploy new solutions as this media continues to grow and evolve.
MS in Public Relations Program of Study
To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C. Any course with a grade of less than C has to be retaken.
Students have three options to complete the program: fast track, full time or part time. Students on a fast track complete the 36-credit program in one calendar year. They take 15 credits in the fall and spring terms, respectively, and complete a 6-credit research thesis or professional project during the summer or subsequent terms. Full-time students take 9 credits every fall and spring semester and complete the program in two years. Students may also elect to complete the program on a part-time basis.
|STC 501||Principles and Theories of Public Relations||3|
|STC 502||Public Relations Research Methods||3|
|STC 503||Public Relations Research Design||3|
|STC 504||Law and Ethics in Public Relations||3|
|STC 505||Public Relations Writing||3|
|STC 506||Public Relations Management||3|
|STC 507||Strategic Planning in Public Relations||3|
|Public Relations elective requirements 1|
|Select two of the following:||6|
|Health and Strategic Communications|
|Social and Mobile Media|
|Special Topics in Public Relations|
|Graduate Internship in Public Relations|
|Issues in Contemporary Media|
|Writing for Interactive Media|
|Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser||3|
|STC 601||Public Relations Professional Project||6|
|or STC 602||Public Relations Research Thesis|
New students are admitted only in the fall term. Applications are accepted on a rolling basis. Admission is competitive and based on the following application requirements:
- application form and fee
- personal statement explaining decision to pursue graduate study in public relations
- two letters of reference (preferably from individuals familiar with the applicant’s academic potential)
- official undergraduate and graduate transcripts from all institutions attended
- writing or other media samples that demonstrate the applicant’s ability to communicate effectively with diverse audiences
- minimum 3.0 undergraduate GPA