Master of Science in Public Relations – Online/Professional Track

Program Contact: Alexander Laskin  203-582-8470

Students admitted to the Master of Science in Public Relations – online/professional track enroll on a part-time basis. Students must complete a 3 credit capstone project.

The online program prepares students for the Accreditation in Public Relations (APR) exam from the Public Relations Society of America. The core courses are aligned with the 10 Knowledge, Skills and Abilities (KSA) areas tested in the APR exam.

The Master of Science in Public Relations – online/professional track is geared toward early- to mid-career professionals who are interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as finance, health, technology, human resources, journalism, marketing and law.

Also available is a social media track for students who want to delve deeper into social media. Students who choose the social media track take courses that cover social media practices, social and web analytics and strategic planning. In this track, students learn the fundamental practices that have led to the rise of social media and how to deploy them across multiple platforms and disciplines. Students who complete this track have a firm understanding of the role social media plays in today’s communications landscape as well as the tools to deploy new solutions as this media continues to grow and evolve.

The overriding goal of the Master of Science in Public Relations – online/professional track is to develop professionally competent, socially responsible and globally-conscious graduates who are familiar with the conceptual and professional foundations of public relations, capable of assessing and applying public relations research, and skilled in contemporary public relations practices and techniques. In keeping with Quinnipiac University’s mission, graduates of this online program will be prepared to make contributions as responsible professionals and community leaders in a culturally diverse society.

MS in Public Relations – Online/Professional Track Program of Study

To earn the master’s degree, students must complete 36 credits with a minimum 3.0 GPA and no grades less than a C.  Any course with a grade of less than C must be retaken.

Core requirements
STC 506Public Relations Management3
STC 505Public Relations Writing3
STC 519Strategic Public Relations and Reputation Management3
STC 516Branding Strategies3
STC 511Global Strategy3
STC 518Measurement and Evaluation3
STC 510Crisis Management3
STC 504Law and Ethics in Public Relations3
Public Relations elective requirements 1
Select three of the following:9
Strategic Planning in Public Relations
Investor Relations
Health and Strategic Communications
Social Media Practice and Techniques
Social Media Analytics
Capstone requirement
STC 605Public Relations Graduate Capstone3
Total Credits36

Admission

Applications are accepted on a rolling basis. Admission is based on the following:

  • undergraduate degree from a regionally accredited institution with a GPA of 3.0 or greater
  • a resume showing experience either as a student or professional
  • two professional or academic recommendations
  • online samples of written, visual, media or interactive work
  • a 500-word personal statement (see application)