Dual-Degree Bachelor’s/Master’s in Public Relations (4+1)

Program Contact: Alexander V. Laskin  203-582-8470

Quinnipiac offers a five-year Dual-Degree Bachelor’s/Master’s in Public Relations (4+1) program for students who are currently enrolled in any Quinnipiac undergraduate program and wish to pursue graduate studies at the university. If accepted, students typically take 6 credits of graduate courses during their senior year beginning in the fall semester. Those credits can be applied to both undergraduate and graduate programs. Applications for the dual-degree program are available through the School of Communications.

The Master of Science in Public Relations program offers students the opportunity to pursue an advanced degree in a highly competitive and growing field. The program is designed for those interested in advancing their careers in public relations and/or transitioning into public relations from complementary fields such as (but not limited to) finance, law, health care, technology, human resources, journalism and marketing. The program helps recent graduates with bachelor’s degrees in public relations and other disciplines gain a competitive edge as they enter the workforce.

Graduates of the program are qualified to work as public relations specialists in both the public sector and private sector with expertise and skills applicable to corporate, nonprofit and government institutions. Students study the conceptual and theoretical foundations of public relations, learn how to conduct and analyze public relations research and evaluation, and hone their skills in contemporary public relations practices and techniques. The program stresses professional competence, global consciousness, and professional and social responsibility.

Also available is a Social Media Track for students who want to delve deeper into social media. Students who choose the Social Media Track take courses that cover social media practices, social and web analytics, and strategic planning. In this track, students learn the fundamental practices that have led to the rise of social media and how to deploy them across multiple platforms and disciplines. Students who complete this track have a firm understanding of the role social media plays in today’s communications landscape as well as the tools to deploy new solutions as this media continues to grow and evolve.

Dual-Degree Bachelor’s/Master’s (4+1) Program of Study

Current Quinnipiac undergraduate students may apply for the five-year dual-degree program in their junior year.

Students in the Dual-Degree Bachelor’s/Master’s in Public Relations (4+1) program complete 6 credits of graduate courses during their senior year, which also fulfills undergraduate electives. Students must work with their undergraduate adviser to ensure that the courses fit into their degree programs.

To earn the master’s degree, students must complete 30 credits with a minimum 3.0 GPA and no grades less than a C.  Any graduate course with a grade of less than C has to be retaken.

Sample Schedule

Senior Year (Fourth Year)
Fall Semester
STC 501Principles and Theories of Public Relations3
Spring Semester
STC 505Public Relations Writing3
Graduate Study (Fifth Year)
Fall Semester
STC 502Public Relations Research Methods3
STC 504Law and Ethics in Public Relations3
STC Elective3
STC Elective3
Spring Semester
STC 506Public Relations Management3
STC 514Social and Mobile Media3
STC 531Graduate Internship in Public Relations3
STC 605Public Relations Graduate Capstone3
Total Credits30

Program of Study

Core requirements
STC 501Principles and Theories of Public Relations3
STC 502Public Relations Research Methods3
STC 504Law and Ethics in Public Relations3
STC 505Public Relations Writing3
STC 506Public Relations Management3
STC 514Social and Mobile Media3
STC 605Public Relations Graduate Capstone3
Public Relations elective requirements 1
Select two of the following:6
Public Relations Research Design
Strategic Planning in Public Relations
Crisis Management
Global Strategy
Investor Relations
Health and Strategic Communications
Special Topics in Public Relations
Branding Strategies
Measurement and Evaluation
Strategic Public Relations and Reputation Management
Sports Public Relations
Corporate Public Relations
Nonprofit Public Relations
Media Systems and Planning
Financial Communications and Business
Graduate Internship in Public Relations
Public Relations Research Thesis
Independent Study
Free elective
Select one public relations elective (from list above) or elective from other School of Communications graduate programs approved by adviser3
Total Credits30

Student Learning Outcomes

Upon completion of the program, students should be able to demonstrate the following competencies:

  1. Information Fluency and Analysis: Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
  2. Critical and Creative Thinking: Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
  3. Effective Communication: Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
  4. Social Intelligence: Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
  5. Quantitative and Qualitative Literacy: Propose an evaluation of a campaign to measure the campaign’s effectiveness.

Admission

Quinnipiac University students from any undergraduate major may apply to the dual-degree bachelor's/master’s program during their junior year. The deadline is the third Friday in February. Students must have a cumulative GPA of 3.0 or greater by the end of their junior year. 
 
An application should be submitted to graduate programs director in the School of Communications and consists of the following:
  • application form
  • resume
  • two letters of reference (one from a professor in the student’s major)
  • a personal statement