Program Contact: Julia Fullick-Jagiela 203-582-5034

The Bachelor of Science in Sport and Entertainment Management aims to prepare industry-ready graduates in the fields of sports, eSports or entertainment. With three unique tracks designed to teach students the business side of sports, eSports or entertainment, the program equips students with the necessary skillset to successfully manage the behind-the-scenes functions, such as marketing, finance, facility management, and event management relying on data and technology. Furthermore, the program helps students develop management and leadership skills and apply them to professional and amateur sports, eSports or entertainment settings. Finally, the program provides opportunities for professional development, analytical skills, communication skills, critical thinking skills and cultural adaptability through applied course projects and internship opportunities.

BS in Sport and Entertainment Management Curriculum

Students majoring in sport and entertainment management are required to complete 122 credits.

University Curriculum12
Complete the University Curriculum for the Sport and Entertainment Management degree
Introduction to Academic Reading and Writing
Academic Writing and Research
First-Year Seminar
Probability and Data Analysis
Disciplinary Inquiry13
Natural Sciences: any 4-credit UC science course
Humanities: any 3-credit UC humanities course - recommend LE 101
Social Science: EC 111
Fine Arts: any 3-credit UC fine arts course
Personal Inquiry18
Part 1: In addition to those selected under Disciplinary Inquiry above, students select EC 112 from the Social Sciences and a course from two of the remaining disciplinary areas: Natural Sciences, Humanities and Fine Arts.
Part 2: Three courses (9 credits)
Globalization and International Business
Integrative Capstone3
SB 420 or any integrative capstone
Open Electives15
Note: 9 credits from grad +1 or +3; If you are on the 3+3 track, discuss your open electives with your pre-law adviser. For example: LE 211 and LE 212 may be good options.
Complete the Sport and Entertainment Management Core19
Financial Accounting
Business Law and Society
Introduction to Information Systems
Fundamentals of Financial Management
Organizational Management
Marketing Principles
Career Planning and Development
Complete the Sport and Entertainment Management Major Core Curriculum15
Negotiations and Problem Solving
Professional Selling and Sales Management
Small Business Marketing
Advertising and Integrated Brand Promotion
Select ONE of the three course options (6 credits total):
Operations and Supply Chain Management
and Data-Driven Decision Making
Operations and Supply Chain Management
and Project Management
Managing People, Projects and Change
and Compensation and Benefits
Select ONE of the following tracks listed below:27
Sports Management Track
Entertainment Management Track
eSports Management Track
Total Credits122

Sports Management Track

Sports Management Track Required Courses:
SPS 101Introduction to Sports Studies3
MG 312Sports Management3
MK 364Sports and Entertainment Marketing3
SPS/LE 224Sports Law3
or SPS 311 Sports Public Relations
Select five electives from this list: 115
Any BAN Elective
Writing for Advertising and Public Relations
Social Media and Society
Sports Leadership
Staffing: Recruitment, Selection and Placement
Women in Leadership
Service Operations Management
Business Internship
Sports Law (If not completed above.)
Sports Public Relations (If not completed above.)
Psychology of Sport and Exercise
Sports Economics
Sports, Media and Society
Total Credits27

Note: Courses from other tracks may be counted as electives with program director’s approval.

 Entertainment Management Track

Entertainment Management Track Required Courses:
COM 120Media Industries and Trends3
MSS 131Media Innovators3
MSS 332Media Research Methods3
MSS 340Communications Law and Policy3
MSS 495Capstone: Media Forecasting and Strategy3
Select four electives from this list: 112
Social Media and Society
Communications Career Internship
Diversity in the Media (WGS 311)
Media Users and Audiences (WGS 345)
Global Communication
Celebrity Culture
Media Critics and Influencers
Popular Music
Total Credits27

Note: Courses from other tracks may be counted as electives with program director’s approval.

eSports Management Track 

eSports Management Track Required Courses:
GDD 101Introduction to Game Design3
GDD 201Professionalism Practice for Game Design3
GDD 215eSports Management3
GDD 311Game Lab IV: Team Projects3
GDD 380The Business of Games3
Select four electives from this list: 112
Social Media and Society
Creating Digital Businesses
Creativity and Innovation Management
Any GDD Game Lab
Game Lab I: Team Projects
VR/AR Development for Games
Games, Learning & Society
Sports Leadership
Media Innovators
Media Users and Audiences (WGS 345)
Sports Public Relations

Note: Courses from other tracks may be counted as electives with program director’s approval.

Student Learning Outcomes

Students who graduate with a Bachelor of Science in Sport and Entertainment Management will demonstrate the following proficiencies:

  1. Business Knowledge: Students apply basic business theories and concepts to understand and solve business problems.
  2. Business Analytics: Students effectively gather, assess and utilize data to understand, improve and communicate business decisions using Excel and other analytical tools.
  3. Communication: Students communicate business ideas effectively through written communications, oral communications and presentations, and digital media.
  4. Critical Thinking: Students utilize information and research findings to analyze problems and determine appropriate solutions.
  5. Business Ethics: Students apply ethical frameworks to evaluate situations and determine appropriate solutions.
  6. Cultural Adaptability: Students recognize and apply knowledge of diversity within and across individuals and groups.
  7. Professionalism: Students exhibit professional behavior, including a strong work ethic in their classes; in their interactions with faculty, staff and colleagues; and in their team assignments.

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.