Program Contact: Charles Brooks 203-582-8333
The marketing minor provides you with fundamental skills in marketing, consumer behavior and marketing research. You have the flexibility to tailor the minor to your interests by choosing electives from our diverse marketing offerings. You can select classes that examine areas such as digital marketing, marketing communications, fashion marketing and merchandising, sports and entertainment marketing, marketing analytics, professional selling and sales management, and product management, as well as business-to-business marketing.