Bachelor of Science in Biomedical Marketing

Program Contact: Charles Brooks  203-582-8333

The marketing of biomedical products, including pharmaceuticals, is a fast growing industry, and a large number of companies specializing in biomedical sciences are located in the Northeast, many in Connecticut. The department offers a degree in biomedical marketing, aimed at satisfying the need for students with knowledge of the fundamentals of marketing as well as an understanding of the science behind the development of biomedical products. At completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Our graduates find jobs in the marketing departments of pharmaceutical companies and biotechnology firms, as medical sales representatives, marketing diagnostic testing products to laboratories or medical equipment to hospitals and clinics, or marketing over-the-counter drugs for consumer product companies.

BS in Biomedical Marketing Curriculum

The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business 121
Biomedical Science Core
BMS 117The Human Organism3
BMS 117LThe Human Organism Lab1
BMS 162Human Health and Disease3
BMS 276Drug Development3
CHE 101Fundamentals of General, Organic and Biological Chemistry I3
CHE 101LFundamentals of General, Organic and Biological Chemistry I Lab1
CHE 102Fundamentals of General, Organic and Biological Chemistry II3
CHE 102LFundamentals of General, Organic and Biological Chemistry II Lab1
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Biomedical Marketing Core
MK 320Marketing Research3
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 383Professional Selling and Sales Management3
MK 401Seminar in Marketing Strategy3
MK 405Seminar in Biomedical Marketing Strategy3
MK 495Biomedical Marketing Internship3
Select one biomedical marketing elective from the following list:3
Consumer Behavior
Marketing Analytics
Business-To-Business Marketing
Services Marketing
Open Electives
Complete 9 credits9
Total Credits121

Student Learning Outcomes

Upon completion of the program, students will achieve the following competencies:

  1. Business knowledge: Students apply basic business theories and concepts to understand and solve business problems.
  2. Business Analytics: Students effectively gather, assess and utilize data to understand, improve and communicate business decisions using Excel and other analytical tools.
  3. Communication: Students communicate business ideas effectively through written communications, oral communications and presentations, and digital media.
  4. Critical Thinking: Students utilize information and research findings to analyze problems and determine appropriate solutions.
  5. Business Ethics: Students apply ethical frameworks to evaluate situations and determine appropriate solutions.
  6. Cultural Adaptability: Students recognize and apply knowledge of diversity within and across individual and groups.
  7. Professionalism:  Students exhibit professional behavior, including a strong work ethic in their classes, in their interactions with faculty, staff and colleagues, and in their team assignments.

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.

Seamless Transfer Agreement with Gateway Community College (GCC), Housatonic Community College (HCC) and Norwalk Community College (NCC)

Under this Transfer Agreement, GCC, HCC and NCC graduates will be guaranteed admission into a bachelor’s degree program with third year (junior) status at Quinnipiac University on the condition that they: 

  • Graduate with an associate in arts, an associate in science in business, College of Technology engineering science, nursing or an allied health degree with a minimum cumulative GPA of 3.0 (this may be higher in specific programs). 
  • Satisfy all other Quinnipiac University transfer admission requirements and requirements for intended major.

Suggested Transfer Curriculum for BS in Biomedical Marketing

A minimum of 60 credits is required for transfer into the BS in Biomedical Marketing program. Below is a sample plan of study for the first two years prior to matriculation at Quinnipiac University.

Plan of Study Grid
First Year
Fall SemesterCredits
English I 3
Introduction to Business 3
Microeconomics 3
Business Statistics 3
History Elective 3
 Credits15
Spring Semester
English II 3
Macroeconomics 3
Financial Accounting 3
Information Systems 3
Marketing 3
 Credits15
Second Year
Fall Semester
Managerial Accounting 3
Finance 3
International Business 3
Management 3
Art Elective 3
 Credits15
Spring Semester
Operations Management 3
Business Law 3
Science Elective with Lab 4
Social Science Elective 3
Additional Elective (Business or other) 3
 Credits16
 Total Credits61