Bachelor of Science in Biomedical Marketing
Program Contact: Abhik Roy 203-582-8465
The marketing of biomedical products, including pharmaceuticals, is a fast growing industry, and a large number of companies specializing in biomedical sciences are located in the Northeast, many in Connecticut. The department offers a degree in biomedical marketing, aimed at satisfying the need for students with knowledge of the fundamentals of marketing as well as an understanding of the science behind the development of biomedical products.
The program requires 24 credits of marketing courses beyond the business core. These include traditional marketing core courses (Marketing Research (MK 370)), as well as courses that are important to biomedical marketing and pharmaceutical sales (Integrated Marketing Communications (MK 332), Marketing Channels and Distribution (MK 333), Product and Pricing Strategy (MK 334), Professional Selling and Sales Management (MK 383)). An internship is an integral part of the program. Electives include Consumer Behavior (MK 210), Business-To-Business Marketing (MK 324) and Services Marketing (MK 355). A capstone course Seminar in Biomedical Marketing Strategy (MK 405) ties everything together within the context of the marketing of biomedical products and services.
BS in Biomedical Marketing Curriculum
The science requirement is made up of 21 credits including:
| Code | Title | Credits |
|---|---|---|
| BMS 117 & 117L | The Human Organism and The Human Organism Lab | 4 |
| BMS 162 | Human Health | 3 |
| BMS 276 | Drug Development | 3 |
| CHE 101 & 101L | Fundamentals of General, Organic and Biological Chemistry I and Fundamentals of General, Organic and Biological Chemistry I Lab | 4 |
| CHE 102 & 102L | Fundamentals of General, Organic and Biological Chemistry II and Fundamentals of General, Organic and Biological Chemistry II Lab | 4 |
| HSC 220 | Health Care Essentials: Structure, Policy and Professionalism | 3 |
| Total Credits | 21 | |
After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.
The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:
| Code | Title | Credits |
|---|---|---|
| Business Core Curriculum | ||
| Complete the Business Core Curriculum | 43 | |
| University Curriculum | ||
| Complete the University Curriculum for School of Business 1 | 21 | |
| Biomedical Science Core | ||
| BMS 117 | The Human Organism | 3 |
| BMS 117L | The Human Organism Lab | 1 |
| BMS 162 | Human Health | 3 |
| BMS 276 | Drug Development | 3 |
| CHE 101 | Fundamentals of General, Organic and Biological Chemistry I | 3 |
| CHE 101L | Fundamentals of General, Organic and Biological Chemistry I Lab | 1 |
| CHE 102 | Fundamentals of General, Organic and Biological Chemistry II | 3 |
| CHE 102L | Fundamentals of General, Organic and Biological Chemistry II Lab | 1 |
| HSC 220 | Health Care Essentials: Structure, Policy and Professionalism | 3 |
| Biomedical Marketing Core | ||
| MK 332 | Integrated Marketing Communications | 3 |
| MK 333 | Marketing Channels and Distribution | 3 |
| MK 334 | Product and Pricing Strategy | 3 |
| MK 370 | Marketing Research | 3 |
| MK 383 | Professional Selling and Sales Management | 3 |
| MK 401 | Seminar in Marketing Strategy | 3 |
| MK 405 | Seminar in Biomedical Marketing Strategy | 3 |
| MK 495 | Biomedical Marketing Internship | 3 |
| Select one Biomedical Marketing Elective of the following: | 3 | |
| Consumer Behavior | ||
| Business-To-Business Marketing | ||
| Database Marketing | ||
| Services Marketing | ||
| Open Electives | ||
| Complete 9 credits | 9 | |
| Total Credits | 121 | |
| 1 | The science requirements in the Biomedical Marketing Program also satisfy 13 credits within the University Curriculum. |
Admission Requirements: School of Business
The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.
Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.
For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.