Bachelor of Science in Biomedical Marketing

Program Contact: Abhik Roy  203-582-8465

The marketing of biomedical products, including pharmaceuticals, is a fast growing industry, and a large number of companies specializing in biomedical sciences are located in the Northeast, many in Connecticut. The department offers a degree in biomedical marketing, aimed at satisfying the need for students with knowledge of the fundamentals of marketing as well as an understanding of the science behind the development of biomedical products.

The program requires 24 credits of marketing courses beyond the business core. These include traditional marketing core courses (Marketing Research (MK 370)), as well as courses that are important to biomedical marketing and pharmaceutical sales (Integrated Marketing Communications (MK 332), Marketing Channels and Distribution (MK 333), Product and Pricing Strategy (MK 334), Professional Selling and Sales Management (MK 383)). An internship is an integral part of the program. Electives include Consumer Behavior (MK 210), Business-To-Business Marketing (MK 324) and Services Marketing (MK 355). A capstone course Seminar in Biomedical Marketing Strategy (MK 405) ties everything together within the context of the marketing of biomedical products and services.

BS in Biomedical Marketing Curriculum

The science requirement is made up of 21 credits including:

BMS 117
117L
The Human Organism
and The Human Organism Lab
4
BMS 162Human Health3
BMS 276Drug Development3
CHE 101
101L
Fundamentals of General, Organic and Biological Chemistry I
and Fundamentals of General, Organic and Biological Chemistry I Lab
4
CHE 102
102L
Fundamentals of General, Organic and Biological Chemistry II
and Fundamentals of General, Organic and Biological Chemistry II Lab
4
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Total Credits21

After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.

The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business 121
Biomedical Science Core
BMS 117The Human Organism3
BMS 117LThe Human Organism Lab1
BMS 162Human Health3
BMS 276Drug Development3
CHE 101Fundamentals of General, Organic and Biological Chemistry I3
CHE 101LFundamentals of General, Organic and Biological Chemistry I Lab1
CHE 102Fundamentals of General, Organic and Biological Chemistry II3
CHE 102LFundamentals of General, Organic and Biological Chemistry II Lab1
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Biomedical Marketing Core
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 383Professional Selling and Sales Management3
MK 401Seminar in Marketing Strategy3
MK 405Seminar in Biomedical Marketing Strategy3
MK 495Biomedical Marketing Internship3
Select one Biomedical Marketing Elective of the following:3
Consumer Behavior
Business-To-Business Marketing
Database Marketing
Services Marketing
Open Electives
Complete 9 credits9
Total Credits121
1

The science requirements in the Biomedical Marketing Program also satisfy 13 credits within the University Curriculum.

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.