Bachelor of Science in Marketing
Program Contact: Charles Brooks 203-582-8333
The Bachelor of Science in Marketing is designed to provide students with a comprehensive understanding of marketing concepts and practices. The marketing major combines core business courses with specialized marketing courses focusing on technical skills such as market research and on decision making in marketing communications, channels, product strategy and general marketing strategy.
A student chapter of the American Marketing Association is active on campus, and the Quinnipiac University Polling Institute offers opportunities for students to gain hands-on experience conducting survey research. Students are encouraged to take advantage of the many internship opportunities available to Quinnipiac marketing students.
Graduates find career opportunities in a variety of businesses such as pharmaceutical manufacturers, financial institutions, high-tech firms, retailers and small businesses. In addition, marketing career opportunities exist outside business organizations, in government, trade associations, health organizations and not-for-profit institutions. The marketing program also provides students with the necessary prerequisites for graduate education.