Bachelor of Science in Marketing

Program Contact: Abhik Roy  203-582-8465

The Bachelor of Science in Marketing is designed to provide students with a comprehensive understanding of marketing concepts and practices. The marketing major combines core business courses with specialized marketing courses focusing on technical skills such as market research and on decision making in marketing communications, channels, product strategy and general marketing strategy.

A student chapter of the American Marketing Association is active on campus, and the Quinnipiac University Polling Institute offers opportunities for students to gain hands-on experience conducting survey research. Students are encouraged to take advantage of the many internship opportunities available to Quinnipiac marketing students.

Graduates find career opportunities in a variety of businesses such as pharmaceutical manufacturers, financial institutions, high-tech firms, retailers and small businesses. In addition, marketing career opportunities exist outside business organizations, in government, trade associations, health organizations and not-for-profit institutions. The marketing program also provides students with the necessary prerequisites for graduate education.

BS in Marketing Curriculum

The BS in Marketing requires the completion of 122 credits as outlined below:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business34
Marketing Core
MK 210Consumer Behavior3
MK 320Marketing Research3
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 401Seminar in Marketing Strategy3
Marketing Electives
Select 6 credits of the following:6
Internet Marketing
Advertising
Media Planning
Marketing Analytics
Business-To-Business Marketing
Database Marketing
Retail Management
Services Marketing
Professional Selling and Sales Management
Marketing History
Marketing Internship
Global Supply Chain
Open Electives
Complete 18 credits21
Total Credits122

Admission Requirements: School of Business

The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.