Bachelor of Science in Marketing
Program Contact: Abhik Roy 203-582-8465
The Bachelor of Science in Marketing is designed to provide students with a comprehensive understanding of marketing concepts and practices. The marketing major combines core business courses with specialized marketing courses focusing on technical skills such as market research and on decision making in marketing communications, channels, product strategy and general marketing strategy.
A student chapter of the American Marketing Association is active on campus, and the Quinnipiac University Polling Institute offers opportunities for students to gain hands-on experience conducting survey research. Students are encouraged to take advantage of the many internship opportunities available to Quinnipiac marketing students.
Graduates find career opportunities in a variety of businesses such as pharmaceutical manufacturers, financial institutions, high-tech firms, retailers and small businesses. In addition, marketing career opportunities exist outside business organizations, in government, trade associations, health organizations and not-for-profit institutions. The marketing program also provides students with the necessary prerequisites for graduate education.
BS in Marketing Curriculum
The BS in Marketing requires the completion of 122 credits as outlined below:
| Code | Title | Credits |
|---|---|---|
| Business Core Curriculum | ||
| Complete the Business Core Curriculum | 43 | |
| University Curriculum | ||
| Complete the University Curriculum for School of Business | 34 | |
| Marketing Core | ||
| MK 210 | Consumer Behavior | 3 |
| MK 320 | Marketing Research | 3 |
| MK 332 | Integrated Marketing Communications | 3 |
| MK 333 | Marketing Channels and Distribution | 3 |
| MK 334 | Product and Pricing Strategy | 3 |
| MK 401 | Seminar in Marketing Strategy | 3 |
| Marketing Electives | ||
| Select 6 credits of the following: | 6 | |
| Internet Marketing | ||
| Advertising | ||
| Media Planning | ||
| Marketing Analytics | ||
| Business-To-Business Marketing | ||
| Database Marketing | ||
| Retail Management | ||
| Services Marketing | ||
| Professional Selling and Sales Management | ||
| Marketing History | ||
| Marketing Internship | ||
| Global Supply Chain | ||
| Open Electives | ||
| Complete 18 credits | 21 | |
| Total Credits | 122 | |
Admission Requirements: School of Business
The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.
Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.
For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.