Program Contact: Charles Brooks 203-582-8333
The Bachelor of Science in Marketing is designed to provide students with a comprehensive understanding of marketing concepts and practices. The marketing major combines core business courses with specialized marketing concentrations that position students for careers across multiple industries.
Quinnipiac’s student chapter of the American Marketing Association provides students with opportunities to network with business professionals and gain hands-on experience working on industry projects.
Students have access to a variety of state-of-the-art facilities including the Marketing Insights Lab, the Sales Center and Quinnipiac’s Polling Institute. These facilities are integrated into the marketing curriculum to help students develop expertise that helps them stand out in the career market. Students are also encouraged to take advantage of internships and study abroad opportunities available to marketing students.
Marketing majors can generalize in marketing with the Marketing Management Concentration or specialize in:
- Digital, Mobile, and Social Media Marketing
- Fashion Marketing
- Sports and Entertainment Marketing
- Marketing Research and Analytics
- Sales and Negotiation
The Marketing Management Concentration is designed for students who want a broad-based coverage of marketing that can be applied to a wide range of career paths.
The Digital, Mobile, and Social Media Marketing Concentration is built on the foundation of the marketing core with specialized courses in digital marketing and marketing analytics. Within the concentration, students can take electives that align with their interests and career goals. Electives are available in mobile application development, web development, entrepreneurship and analytics.
The Fashion Marketing Concentration focuses on specialized courses in fashion marketing, fashion buying and fashion merchandising. Sustainability, brand promotion and digital marketing are important considerations in fashion. Electives in each of these areas are available to students in the Fashion Marketing Concentration. Fashion electives can also be completed as part of a study abroad program.
The Sports and Entertainment Marketing Concentration is built on the marketing core with specialized courses in sports and entertainment marketing as well as brand promotion. Electives include selected courses from the Sports Studies minor such as Sports Law, Sports Management and Sports Economics.
The Marketing Research and Analytics Concentration is designed for students that want a marketing concentration with a heavier emphasis on quantitative methods. The concentration leverages the resources in the Marketing Insights Lab. Electives include Data Mining, Web Analytics, Social Media Analytics, Game Theory and Econometrics.
Sales is a common career path in marketing with many entry-level marketing positions in sales. The Sales and Negotiation Concentration includes courses in sales and business-to-business marketing, as well as electives in negotiations, communications, data visualization and leadership. The concentration leverages resources in the Sales Center.
BS in Marketing Curriculum
The BS in Marketing requires the completion of 122 credits as outlined below:
| Code | Title | Credits |
|---|---|---|
| Business Core Curriculum | ||
| Complete the Business Core Curriculum | 43 | |
| University Curriculum | ||
| Complete the University Curriculum for School of Business | 34 | |
| Marketing Core | ||
| MK 210 | Consumer Behavior and Marketing Communications | 3 |
| MK 320 | Marketing Research | 3 |
| MK 334 | Product, Pricing and Distribution Strategy | 3 |
| MK 401 | Marketing Practicum | 3 |
| Concentration Core 1 | 6 | |
| Concentration Electives | 6 | |
| Open Electives | ||
| Complete 21 credits | 21 | |
| Total Credits | 122 | |
- 1
Must complete Marketing Core and choose one of the six Concentrations
Marketing Management
Marketing Research and Analytics
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Marketing Analytics | ||
| Advanced Research Methodologies and Analytical Techniques | ||
| Concentration Electives | ||
| Take two of the following | ||
| Programming With Python | ||
| Data Mining for Business Insights | ||
| Web Analytics | ||
| Social Media Analytics | ||
| Game Theory | ||
| Econometrics | ||
| Advanced Econometrics | ||
| Business Internship | ||
Sales and Negotiation
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Professional Selling and Sales Management | ||
| Business-To-Business Marketing | ||
| Concentration Electives | ||
| Negotiation Electives - Take one of the following | ||
| Negotiations and Problem Solving | ||
| Negotiating Internationally | ||
| Communication & Leadership Electives - Take one of the following | ||
| Public Speaking: Principles and Practice | ||
| Data Visualization | ||
| Managing People, Projects and Change | ||
| Power and Politics of Leadership | ||
| Business Internship | ||
Digital, Mobile, and Social Media Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Digital Marketing and Electronic Channels of Distribution | ||
| Marketing Analytics | ||
| Concentration Electives | ||
| Complete one of the following groups of electives: | ||
Digital Media Group - Take two of the following | ||
| Rapid Application Development | ||
| Client-Side Web Development | ||
| Server-Side Web Development | ||
Analytics Group - Take two of the following | ||
| Business Internship | ||
| Web Analytics | ||
| Advanced Research Methodologies and Analytical Techniques | ||
Entrepreneurship Group | ||
| Introduction to Entrepreneurial Thinking and Practice | ||
| Creating Digital Businesses | ||
Fashion Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Fashion Marketing | ||
| Fashion Buying and Merchandising | ||
| Concentration Electives | ||
| Take two of the following | ||
| Advertising and Integrated Brand Promotion | ||
| Digital Marketing and Electronic Channels of Distribution | ||
| Sustainability, Marketing and Corporate Social Responsibility | ||
| ReFashion: Sustainable Fashion in an International Setting | ||
| Business Internship | ||
Sports and Entertainment Marketing
| Code | Title | Credits |
|---|---|---|
| Concentration Core | ||
| Sports and Entertainment Marketing | ||
| Advertising and Integrated Brand Promotion | ||
| Concentration Electives | ||
| Take two of the following | ||
| Sports Economics | ||
| The Business of Music | ||
| Sports Law | ||
| Sports Leadership | ||
| Sports Management | ||
| Business Internship | ||
Student Learning Outcomes
Students who graduate with this degree will demonstrate the following competencies:
- Business Knowledge: Students apply basic business theories and concepts to understand and solve business problems.
- Business Analytics: Students effectively gather, assess and utilize data to understand, improve and communicate business decisions using Excel and other analytical tools.
- Communication: Students communicate business ideas effectively through written communications, oral communications and presentations, and digital media.
- Critical Thinking: Students utilize information and research findings to analyze problems and determine appropriate solutions.
- Business Ethics: Students apply ethical frameworks to evaluate situations and determine appropriate solutions.
- Cultural Adaptability: Students recognize and apply knowledge of diversity within and across individuals and groups.
- Professionalism: Students exhibit professional behavior, including a strong work ethic in their classes, in their interactions with faculty, staff and colleagues, and in their team assignments.
Admission Requirements: School of Business
The requirements for admission into the undergraduate School of Business programs are the same as those for admission to Quinnipiac University.
Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.
For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.
Seamless Transfer Agreement with Gateway Community College (GCC), Housatonic Community College (HCC) and Norwalk Community College (NCC)
Under this Transfer Agreement, GCC, HCC and NCC graduates will be guaranteed admission into a bachelor’s degree program with third year (junior) status at Quinnipiac University on the condition that they:
- Graduate with an associate in arts, an associate in science in business, College of Technology engineering science, nursing or an allied health degree with a minimum cumulative GPA of 3.00 (this may be higher in specific programs).
- Satisfy all other Quinnipiac University transfer admission requirements and requirements for intended major.
Suggested Transfer Curriculum for BS in Marketing
A minimum of 60 credits is required for transfer into the BS in Marketing program. Below is a sample plan of study for the first two years prior to matriculation at Quinnipiac University.
| First Year | ||
|---|---|---|
| Fall Semester | Credits | |
| English I | 3 | |
| Introduction to Business | 3 | |
| Microeconomics | 3 | |
| Business Statistics | 3 | |
| History Elective | 3 | |
| Credits | 15 | |
| Spring Semester | ||
| English II | 3 | |
| Macroeconomics | 3 | |
| Financial Accounting | 3 | |
| Information Systems | 3 | |
| Marketing | 3 | |
| Credits | 15 | |
| Second Year | ||
| Fall Semester | ||
| Managerial Accounting | 3 | |
| Finance | 3 | |
| International Business | 3 | |
| Management | 3 | |
| Art Elective | 3 | |
| Credits | 15 | |
| Spring Semester | ||
| Operations Management | 3 | |
| Business Law | 3 | |
| Science Elective with Lab | 4 | |
| Social Science Elective | 3 | |
| Additional Elective (Business or other) | 3 | |
| Credits | 16 | |
| Total Credits | 61 | |