Bachelor of Arts in Communications

Program Contact: Lisa Burns 203-582-8548

The BA in Communications program aims to equip students with an adaptable approach to the rapidly evolving nature of media-related careers. The breadth and flexibility of the major enables a strategic integration of courses in which students learn professional practices, analytical techniques and expertise on the media’s wider social, cultural and economic relationships.

Communications students obtain positions in diverse professional environments, including television networks, the music industry, public relations and marketing firms, advertising agencies and media research organizations. The program also prepares students to enter graduate training in business, law, journalism, public relations and education.

BA in Communications Curriculum (Media Studies)

University Curriculum 146
Required School of Communications core courses 2
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures: select two courses6
Additional courses outside the SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required Media Studies Courses
MSS 231Media and Society3
MSS 332Media Research Methods3
MSS 340Communications Law and Policy3
MSS 450Senior Seminar3
MSS 495Media Trend Forecasting and Strategy3
COM 490Communications Career Internship3
Electives
Select three of the following:9
Media, History and Memory 3
Diversity in the Media (WS 311)
Communication Technologies: Evolution and Impact
Media Users and Audiences (WS 345)
Global Communication
Political Communication (PO 348)
Special Topics
Sports, Media & Society (SPS 420)
And/or any FTM, IDD, JRN or STC courses
Other non-School of Communications courses with chair’s approval
Open electives
Complete 6 credits6
Minor Courses18
Total Credits120
1

All students must complete the 46 credits of the University Curriculum.

2

Core must be completed by end of sophomore year.

3

MSS 220 can also be taken as a UC Humanities under Disciplinary Inquiry or under Part 1 or 2 of UC Personal Inquiry.

Minor Requirement

All students majoring in communications are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in communications/media studies may not minor in media studies.

Learning Outcomes

The program’s required courses emphasize the skills and expertise sought by both demanding employers and competitive graduate programs, fostering students’ abilities to do the following:

  • apply knowledge gained from their course work and creative problem solving skills to real-world situations facing media organizations, producers and users, showing a capacity for innovation and imaginative thinking
  • plan, conduct, analyze and report original media research findings based on a survey, focus group, social media tracking or content analysis
  • interpret secondary media research for media professionals and media consumers/users
  • critically analyze current media issues, trends and events and convey in written and oral reports their observations on how media theory relates to industry practice and audience/user interpretation
  • demonstrate a professional level of written and oral communication skills and the ability to effectively communicate ideas to various audiences through a variety of traditional and new media message delivery formats
  • articulate the importance of media literacy and how understanding the media’s influence benefits media consumers and professionals in a democracy like the U.S. and in an information-based global economy
  • recognize the diversity of groups and perspectives in a global society in relation to the media’s influence on the construction of culture and identity.

Admission Requirements: School of Communications

The requirements for admission into the undergraduate School of Communications programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.