Bachelor of Arts in Communications
Program Contact: Lisa Burns 203-582-8548
The BA in Communications program aims to equip students with an adaptable approach to the rapidly evolving nature of media-related careers. The breadth and flexibility of the major enables a strategic integration of courses in which students learn professional practices, analytical techniques and expertise on the media’s wider social, cultural and economic relationships.
Communications students obtain positions in diverse professional environments, including television networks, the music industry, public relations and marketing firms, advertising agencies and media research organizations. The program also prepares students to enter graduate training in business, law, journalism, public relations and education.
BA in Communications Curriculum (Media Studies)
|University Curriculum 1||46|
|Required School of Communications core courses 2|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures: select two courses||6|
|Additional courses outside the SoC, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required Media Studies Courses|
|MSS 231||Media and Society||3|
|MSS 332||Media Research Methods||3|
|MSS 340||Communications Law and Policy||3|
|MSS 450||Senior Seminar||3|
|MSS 495||Media Trend Forecasting and Strategy||3|
|COM 490||Communications Career Internship||3|
|Select three of the following:||9|
|Media, History and Memory 3|
|Diversity in the Media (WS 311)|
|Communication Technologies: Evolution and Impact|
|Media Users and Audiences (WS 345)|
|Political Communication (PO 348)|
|Sports, Media and Society (SPS 420)|
And/or any FTM, IDD, JRN or STC courses
Other non-School of Communications courses with chair’s approval
|Complete 6 credits||6|
All students must complete the 46 credits of the University Curriculum. Students majoring in Communications (Media Studies) will complete their Integrative Capstone Requirement within the major with MSS 495. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
Core must be completed by end of sophomore year.
MSS 220 can also be taken as a UC Humanities under Disciplinary Inquiry or under Part 1 or 2 of UC Personal Inquiry.
All students majoring in communications are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in communications/media studies may not minor in media studies.
The program’s required courses emphasize the skills and expertise sought by both demanding employers and competitive graduate programs, fostering students’ abilities to do the following:
- apply knowledge gained from their course work and creative problem solving skills to real-world situations facing media organizations, producers and users, showing a capacity for innovation and imaginative thinking
- plan, conduct, analyze and report original media research findings based on a survey, focus group, social media tracking or content analysis
- interpret secondary media research for media professionals and media consumers/users
- critically analyze current media issues, trends and events and convey in written and oral reports their observations on how media theory relates to industry practice and audience/user interpretation
- demonstrate a professional level of written and oral communication skills and the ability to effectively communicate ideas to various audiences through a variety of traditional and new media message delivery formats
- articulate the importance of media literacy and how understanding the media’s influence benefits media consumers and professionals in a democracy like the U.S. and in an information-based global economy
- recognize the diversity of groups and perspectives in a global society in relation to the media’s influence on the construction of culture and identity.
Admission Requirements: School of Communications
The requirements for admission into the undergraduate School of Communications programs are the same as those for admission to Quinnipiac University.
Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.
For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.