Bachelor of Arts in Public Relations

Program Contact: Hilary Fussell Sisco 203-582-3682

The Bachelor of Arts in Public Relations program prepares entry-level practitioners for various careers in agency, corporate, government and nonprofit public relations. Among the most important essential learning outcomes stressed in the major are critical thinking and reasoning skills. Our graduates must have the ability to be more than just communicators. They need to be able to offer strategic counsel to their employers and clients. Coursework culminates in the capstone experience, in which students carry out activities for a real-world client including conducting primary research, reviewing secondary research, proposing strategies and objectives, and producing a full campaign plan that includes collateral materials and evaluation methods. 

BA in Public Relations Curriculum

Students majoring in Public Relations must meet the following requirements for graduation:

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside of SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 101Principles of Public Relations3
STC 201Writing for Strategic Communications3
STC 332Communication Research and Analysis3
MSS 340Communications Law and Policy3
STC 450Crisis Communication Management3
STC 495Public Relations Campaigns3
COM 490Communications Career Internship3
Select three STC electives such as:9
Principles of Advertising and Integrated Communications
Web, Mobile and Interactive Design
Sports Public Relations (SPS 311)
Strategies for Social Media
Media Systems and Planning
Corporate Public Relations
Nonprofit Public Relations
Global Strategic Communications Management
Strategic Health Communication
Public Relations Event Planning
Media Relations
Special Topics
Bateman Competition Research
Bateman Competition Campaigns
The Agency
Branding Strategies
Other courses with chair's approval
Open elective
Select any School of Communications elective3
Minor Courses18
Total Credits120

Minor Requirement

All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Strategic Communication in public relations or advertising and integrated communications.

Student Learning Outcomes

Upon completion of the program, students should be able to demonstrate the following competencies:

  1. Information fluency and analysis – Plan, conduct, analyze and report primary research findings based on a survey, focus group or other appropriate research means, as well as interpret secondary industry research for a client.
  2. Critical and creative thinking – Propose measurable, attainable objectives for a client based on primary and secondary research findings and produce a campaign strategy designed to help the client achieve its goals.
  3. Effective communication – Demonstrate both written and oral proficiency within a variety of traditional and new industry communication vehicles and message delivery formats.
  4. Social intelligence – Demonstrate an ability to work effectively and responsibly within groups and manage relationships with clients, team members and publics to achieve individual and common goals.
  5. Quantitative and qualitative literacy – Propose an evaluation of a campaign to measure the campaign’s effectiveness.

Admission Requirements: School of Communications

The requirements for admission into the undergraduate School of Communications programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective first-year students are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.