Bachelor of Arts in Public Relations
Program Contact: Hilary Fussell-Sisco 203-582-3682
The Bachelor of Arts in Public Relations program prepares entry-level practitioners for various careers in agency, corporate, government and nonprofit public relations. Among the most important essential learning outcomes stressed in the major are critical thinking and reasoning skills. Our graduates must have the ability to be more than just communicators. They need to be able to offer strategic counsel to their employers and clients. Coursework culminates in the capstone experience, in which students carry out activities for a real-world client including conducting primary research, reviewing secondary research, proposing strategies and objectives, and producing a full campaign plan that includes collateral materials and evaluation methods.