Bachelor of Arts in Advertising and Integrated Communications

Program Contact: Hilary Fussell Sisco 203-582-3682

The BA in Advertising and Integrated Communications program prepares students to understand and apply principles of advertising, branding and audience analytics in creating campaigns that maximize the strategic impact of content for web, social media, mobile devices and traditional media. Students use their knowledge of planning, media systems, audience and consumer trends, principles of storytelling, visual design and multimedia production to strategize and create content appropriate for such environments as advertising, public relations and social media agencies, branded content newsrooms, media organizations and corporate communications.

BA in Advertising and Integrated Communications Curriculum

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside the SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 102Principles of Advertising and Integrated Communications3
JRN/SPS 106Multimedia Production Techniques (SPS 106)3
or FTM 110 Single Camera Production
STC 201Writing for Strategic Communications3
STC 215Web, Mobile, and Interactive Design3
STC 320Strategies for Social Media3
STC 332Communication Research and Analysis3
STC 335Media Systems and Planning3
STC 410Branding Strategies3
STC 485Advertising and Integrated Communications Campaigns3
COM 490Communications Career Internship3
Open elective
Any School of Communications elective3
Minor Courses18
Total Credits120
1

 All students must complete the 46 credits of the University Curriculum.

Minor Requirement

All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Strategic Communication in advertising and integrated communications or public relations. 

Learning Outcomes

By the time they have completed this program, students are able to:

  • analyze, assess and strategically employ data related to audiences and media content
  • understand the modern media landscape and how to capitalize on the strengths of different media technologies
  • understand the principles of branding, cohesive messaging and reputation management
  • understand how advertising, public relations and content creation integrate for an overall communications campaign
  • understand basic multimedia production techniques, articulate which approaches are best used for particular circumstances, and work effectively with content creators to produce sophisticated deliverables related to digital campaigns
  • write effectively in a variety of formats for maximum audience impact
  • manage large-scale campaigns from concept to delivery

Admission Requirements: School of Communications

The requirements for admission into the undergraduate School of Communications programs are the same as those for admission to Quinnipiac University.

Admission to the university is competitive, and applicants are expected to present a strong college prep program in high school. Prospective freshmen are strongly encouraged to file an application as early in the senior year as possible, and arrange to have first quarter grades sent from their high school counselor as soon as they are available.

For detailed admission requirements, including required documents, please visit the Admissions page of this catalog.