Minor in Advertising and Integrated Communications

Program Contact: Hilary Fussell-Sisco 203-582-3682

This minor teaches the foundational elements of advertising and integrated communications. Students are able to think creatively and strategically about digital and social media strategy, content production, media buying and planning, branding and writing for diverse audiences.
 
This program perfectly complements majors inside and outside the School of Communications, such as psychology, marketing, political science, media studies or journalism. Students take required courses, such as Principles of Advertising, and Writing for Strategic Communications, and then select elective courses that focus on their own particular areas of interest in the field.
 
Students wishing to minor in advertising and integrated communications must complete 18 credits. This minor is not available to public relations majors.