Minor in Advertising and Integrated Communications

Program Contact: Hilary Fussell Sisco 203-582-3682

This minor teaches the foundational elements of advertising and integrated communications. Students are able to think creatively and strategically about digital and social media strategy, content production, media buying and planning, branding and writing for diverse audiences.
 
This program perfectly complements majors inside and outside the School of Communications, such as psychology, marketing, political science, media studies or journalism. Students take required courses, such as Principles of Advertising, and Writing for Strategic Communications, and then select elective courses that focus on their own particular areas of interest in the field.
 
Students wishing to minor in advertising and integrated communications must complete 18 credits. This minor is not available to public relations majors.

Please Note: The Advertising and Integrated Communications minor is only available to those students in Catalog Year 2016-17 or later.

Advertising and Integrated Communications Minor Curriculum

The Advertising and Integrated Communications minor is only available to those students in Catalog Year 2016-17 or later. Students wishing to minor in advertising and integrated communications must complete 18 credits. This minor is not available to public relations majors.

For students whose majors are outside the School of Communications, required minor courses are:

COM 140Storytelling3
STC 102Principles of Advertising and Integrated Communications3
STC 201Writing for Strategic Communications3
Select three elective courses from Strategic Communication (STC). Two must be at the 300+ level.9
Total Credits18

For students whose majors are within the School of Communications, required minor courses are:

STC 102Principles of Advertising and Integrated Communications3
STC 201Writing for Strategic Communications3
Select four elective courses from Strategic Communication (STC). Two of these courses must be at the 300+ level.12
Total Credits18